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There’s barely a company today that does not see the significance of deploying retractable banner stands at tradeshows and exhibition as product marketing and promotion tools. Such banner stands are portable, simple to deploy, and conspicuous, among other widely recognized advantages. Yet, every retractable banner stand design has its own marketing benefits. Thus, it’s important to consider your marketing aim when choosing, and the guidelines below may be useful to you:
How Versatile is the Design?
Choose a product that’s versatile enough to support your intended application, whether indoors or outdoors. In case you’re displaying the banners outdoors, be sure to select something with the ability to withstand severe situations, for instance, an enduring scrim vinyl to guard against deterioration of the artwork quality due to sun rays, and the sturdiness to survive harsh winds, keeping upright regardless of the exposure.
The Size Factor
Pick a retractable banner stand size on the basis of the purpose you’re buying it for. Normally, banner size ranges from a width of 10″ to 60″ and height of 7″ to 90″. Start by determining the size of your exhibition booth to work out banner size. As a rule of thumb, the right size of a retractable banner stand is conspicuous enough to attract customers without getting in their way. Should there be other marketing resources at your exhibition booth, see that their effect is maximum and not downplayed by extra large banners.
How Many Times are You Using the Same Retractable Banner Stand?
Consider if you’re likely to review the artwork and text on your banner. You may not have already addressed that consideration, yet the frequency with which you intend to use the same retractable banner stand for unique promotions does decide the type you should get. When your have a single function for the banner throughout its life, such as portraying an enterprise logo or featuring a core business offering, a permanent graphic cassette will always suffice. In contrast, when your marketing banner is being used for a rotating product line, and you usually tweak your promotions, choose an interchangeable graphic cassette that provides the versatility to alter the display graphics as you deem fit.
Assess Your Quality Needs.
Various banners are made using different construction materials, resulting in differences in their quality. You may go for budget banners if you’re using them once in a while. Their quality may be relatively low, but they are great for use in a gentle environment outside. High quality banners will certainly last-longer when used repeatedly and also on exposure to harsh outdoor conditions.
Choose the best retractable banner stands as they offer great marketing value, and they’re extremely versatile, portable, and easy to install.