Sarah Planning an event is a challenging task where you need to take a lot of things into consideration. A single mistake can lead massive mishaps thereby, turning the event to a big failure. Though marketers spend a good amount of money on event arrangements, however, they didn’t get the expected results every time. Thus, they are looking out for better ways of marketing and, mobile apps have become greatly popular these days.
Nowadays, many global events offer an app to their attendees for stimulating customer engagement. Mobile apps are capable of offering an elite-class experience to attendees thereby, making them stay connected with the event planners. Keeping this in mind, let’s discuss on some of the benefits of having an app for your event.
Building a Buzz for the Event
Creating a buzz leads you to drive more people to attend your event. Sharing news of the upcoming event with the app users will help you to build brand followers who are likely to spread the word for your event. Some of the exclusive extras you can share with your clients are video clips of backstage performances, updates on the main announcement and much more.
Offering Mobile Planning to Attendees
Though, there a number of potential attendees may look forward to your event, however, you can further engage them by helping them to plan their visit as well. You can offer various tools for booking hotels for converting them into customers from mere attendees of your event.
Developing a Personalised Experience
One-fit-for-all size does not work in the sector of event management. Attendees mostly choose and pick on what they see during the event. However, with mobile apps, you can help people to choose their favourites beforehand and research on them for making a well-informed decision.
Boosting Event Networking
If your event somehow connects with professional or social networking, then a mobile app is about to greatly help in boosting experience of the attendees. Expectantly, if the attendees find your event displeasing, then they are unlikely to come back further or discuss about your event’s purpose on their social networking. An app works great in maintaining connectivity with your customers even after the event. This indicates, people will continue using your app thereby, allowing you to enjoy long-lasting relationships with them.
Getting a Competitive Edge
Becoming an adopter of the mobile technology at an early stage greatly helps you in gaining a competitive edge in the business. Having this first mover advantage will help to drive more interest of people. Furthermore, it will help in boosting the brand value and market expansion as well.
Apps have become a key element of an event marketing plan as they greatly help in identifying needs of the attendees and improve the user experience all around. Thus, for marketers and organisers to plan a successful event that drive great profits, consider option of developing an app.